Posts Tagged Better Blog Challenge

Write a List Post – Day 2 of 31DBBB

Posted by Matt Brown in Daily Ramblings on April 14, 2009

Today’s challenge in Darren Rowse’s 31 Days to Build a Better Blog Challenge is focused around writing a post and the task is to write a “list post”.

The reason for writing a “list post” is because they have always been a popular and effective technique among bloggers wanting to write content that gets spread from one person to the next. Just look at pages like the front page of Digg, TweetMeme and Delicious and you’ll see that many of the ‘hottest’ content on the web at any given time is written in this style. Read the rest of this entry »

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Writing an Elevator Pitch – Day 1 of 31DBBB

Posted by Matt Brown in Daily Ramblings on April 13, 2009

I’m participating in the Darren Rowse’s 31 Days to Build a Better Blog Challenge. I’ve gotten a late start  but I’m excited to work on it. The first day’s challenge was last Monday was Day 1  He mentioned the importance of having an elevator pitch. (Read the first post of the series click here.)

An elevator pitch is a small concise mission statement about what your blog is about. If you aren’t sure what you’re blogging about then that’s where you should start. Figure out what you want to convey to your readers. This doesn’t mean you can’t write off-topic from time to time, we all need to go where our creative juices are taking us.

An elevator pitch should be around 140 characters, which ironically is the idea behind Twitter – originally the elevator pitch of ideas. (It has since transformed into something much bigger!)

Darren wrote the following about having an Elevator Pitch:

“One of the most important reasons to do this exercise is that to develop an elevator pitch YOU as a blogger to have thought through and crystallised in your mind what your blog is about.

If you’re fuzzy or confused about what your blog is about it’s unlikely anyone else will have much of an idea either.

Knowing what your blog is about helps you in developing every aspect of it including:

  • Writing Content
  • Promotion and Finding Readers
  • Search Engine Optimisation
  • Networking with other Bloggers
  • Branding
  • Design…. the list can go on.

In fact almost every task that we’ll be doing in this next 31 days should flow from this task.”

I agree with Darren on this subject. When I first setup my blog, I wasn’t really sure entirely what I would be using it for. Since then, I think my main focus has been what my header tagline is:

“Thoughts on Technology, Web 2.0, & Social Media.”

Since Day#1’s Task & Teaching is write an elevator pitch for your blog, I’m going to go ahead and give it a shot -

“TheMattBrown.com strives to be your online guide to Technology News, Gadget Reviews, Web 2.0 Topics, Social Media Strategies and Web Development Techniques. Our goal is to provide all the information that you need to know to become a more efficient and well-rounded user of technology.”

I think this is a working Elevator Pitch and I will mostly likely come back and tweak it. I’d love to hear what you think about it though. Changes? Enhancements? Rewordings?

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