Resumé


Updated 1.10.2010

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Matthew C. Brown
mbrown@me.com

Education
University of North Carolina at Greensboro – Class of 2011
Undergraduate Student working towards degree in Business Administration with concentrations in Marketing/Management

Business Experience
Freelance Web Designer

336 Creative, Winston-Salem, NC
September 2008-Present

  • Founded and currently operate as a full-time freelance web designer
  • Plan and design interactive strategies using the best technologies to leverage use in websites and other online properties
  • Build and implement projects including front and back-end development
  • Contribute to a range of technical project management activities including providing creative technical input to design innovative and thought-leadership concepts
  • Best selling service is my custom analytics report that helps clients understand how their website is being used and to quantify a return on investment
  • Manage up to 5 subcontractors on projects as needed
  • Able to work under tight deadlines delivering top level results to multiple clients across multiple industries
  • Clients on a monthly retainer include: four small businesses, two non-profits, one doctor’s office

Website Chairman
The Wyndham Championship, a PGA Tour Event
2009-Present

  • Responsible for maintaining www.wyndhamchampionship.com year round
  • Plan and design content for the website to keep fans engaged year-round through email campaigns and social networking initiatives
  • Built a loyal following of over 2000 fans on social networking sites such as Twitter and Facebook
  • Created and managed promotions to reward fans during tournament week for connecting with the Wyndham Championship online. Promotions included free t-shirts, tickets, autographed apparel, pictures, etc.
  • Publish up-to-the minute live updates and behind the scenes content during tournament week
  • Answer questions from fans that they direct via online resources such as Facebook, Twitter or the website
  • Utilize the multiple online outlets to help promote Wyndham, the title tournament sponsor

Assistant Website Coordinator – TheACC.com
Atlantic Coast Conference, Greensboro, NC
February 2009-June 2009

  • Responsible for a technical role of managing TheACC.com
  • Assist with day-to-day posting of ACC releases across all sports
  • Post daily scores/results for selected sports and related standings pages
  • Coordinate daily with ACC media relations department to stay informed on all conference issues
  • Travel to ACC Championship events to work firsthand on location
  • Leverage various social media strategies in order to enhance experiences for all ACC fans

Interactive Strategy Intern
Trone, Inc., High Point, NC
January 2008-December 2008

  • Worked directly with brands such as Bloomingdales, Wal-Mart, Novartis Animal Health, Syngenta, Wachovia, Michelin, Boy Scouts of America, and Uniroyal
  • Worked along with account teams managing interactive marketing strategies for clients
  • Identified client’s goals as well as develop and measure metrics and benchmarks to define success using tools such Omniture and Webtrends
  • Generated ideas with a creative approach through active involvement in a variety of tasks such as group brainstorms with employees from across the company
  • Developed and coordinated focus group studies for supporting ongoing market research for clients such as Greenies and the North Carolina Department of Commerce
  • Played a lead role in performing Video Market Research for Healthtex, a leading children’s clothing brand in order to help them be selected by Walmart as a children’s clothing brand to be sold in stores

Resident Assistant
Danieley Center, Elon University, Elon, NC
August 2007-May 2008

  • Directly responsible for 32 Freshman and Sophomore residents
  • Help the freshman transition to the college life through mentoring programs
  • Design and organize events to increase interaction among dorm residents
  • Plan weekend entertainment for 750 residents
  • Develop valuable time and work management skills, as well as human resource skills

Skills

  • Highly Proficient with Mac, PC, and Mobile Products
  • Extensive experience with coding languages such as HTML, CSS, Javascript, PHP and XML
  • Work daily with programs such as Microsoft Office, Adobe CS4 Suite, Coda, and other various OS X/ Windows Software Suites
  • Utilize project management tools such as Basecamp and Backpack daily to coordinate projects among various subcontractors as well as to manage invoicing and accounting.
  • Skilled in developing branding and marketing materials for clients across all industries
  • Extensive experience with tools such as Omniture, Coremetrics, Webtrends and Google Analytics in order to put together and analyze website analytics.
  • Extensive knowledge of Spanish

Community Involvement

Interactive Strategy Intern
Trone, Inc., High Point, NC
January 2008-December 2008


  • Volunteer as a Adult Leader to the high school youth group
  • Meet bi-weekly to plan and coordinate our weekly Sunday Night Youth Group Events
  • Travel to retreats and conferences in the area as a Chaperone to lead and promote our Youth Group
  • Serve as a positive role model to teens

Fall 2008 – Took a 2 Month Mission Trip working at a Mission Hospital on Northern Coast of Honduras

Pro-Bono Website Work                            
336 Creative

  • StLeoYouth.com – The Youth Group at St. Leo the Great Catholic Church in Winston-Salem, NC
  • CharlieMcCurry.com – A Christian Recording Artist in Winston-Salem, NC
  • AdvocacyforthePoor.org – A non-profit that exists to focus attention on issues related to economic independence for the poor of Forsyth County.

 

 

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