Got a product from a small company you really love? Think this product is so great, it’s going to be a big success? Tell your friends about it via Hollrr.

Hollrr is a very interesting business concept and that for many reasons. Hollrr’s goal is to help small companies launch new products. You help spread the word of the products you want to succeed. Hollrr allows you to root for products you think deserve to succeed. By joining a Tribe of Followers, you are able to promote a new product to all your friends via Twitter, your blog or even Facebook. Hollrr will work with partner companies to reward the Tribe for new customers it brings on board. What’s even better…the earlier you join the Tribe, the larger is your share of the Tribe reward. Hollrr rewards those who are good at spotting early which new products will be successful!

Hollrr gives regular consumers more tools and power in the business ecosystem. Secondly, it sets a perfect example how businesses are evolving when embracing new currency transactions. The most important transaction in their system is ‘reputation for exposure’. Below you see a visual mapping of Hollrr’s 4-player business model.

How does Hollrr.com work?

This is how hollrr.com tries to give more power to the consumer: Early-adopters try to spot new products and they will actively spread the word about their ‘discovery’. By using trackable widgets, tweets and blogposts, they will notify their tribe. A consumer becomes thereby an influencer. This the exposure aspect we talked about.

When later on the product becomes a success, the tribe around that person will recognize that person as the one that was able to spot the product early stage. When someone becomes an expert in discovering potential successful products, they will earn the respect of their tribe. This is the reputation part of the transaction.

But Hollrr.com goes one step further. Once the spotted product has become a success, they will reward the whole tribe that spotted and supported the product. The earlier a person talked about the product, the more money they will receive.

But how do they make money?

But who’s bringing in the money to pay those early-adopters and influencers. Hollrr.com gives one solution on their website. Product owners (companies) can add their products to the database of hollrr and pre-pay for clicks, or somehow they can join an affiliate program. But no further details are given so that leaves me with the following problem.

A small starting company that developed a new product often doesn’t have the resources to pay services like Hollrr for pre-paid clicks. However, it will be those kinds of products that will be the most interesting to the user base of Hollrr. Everybody there wants to be one of the first to support a new interesting product, but when no money can be earned with that, Hollrr will need another revenue stream.

Conclusion

Hollrr appears to be a great business with a new and innovative business model. The only way I truly see this concept working is for them to figure out a way to generate some revenue and attain profitability. Once they figure this out, it will be interesting to see how Hollrr helps launch products for small businesses across the country…